Susan Corbin Brown

BD LIFE SCIENCES; Sparks, MD                                                          2017 - present

Associate Director Digital and Creative Services, DS and SM

Associate Director Omni-Channel Marketing, IDS/DS Global

• Leverage in-house designers and digital marketers to create agency-level, customer-focused, professional marketing materials, campaigns, and digital experiences, saving the organization over $1.5 Million annually.

• Consistently exceed the business standard 13% email open rate by between 7 and 10 points, by leveraging customer-specific targeting and both a/b and multivariate testing.

• Influence and collaborate with key internal and external stakeholders, delivering data-driven campaigns that propel business advancement.

• Establish processes, tools, and training modules that maximize team communication and efficiency, promoting agile execution through self-service. Manage a team of 5 creatives to create and publish over 500 pieces of digital or print media in 2023.

• Craft seamless, compelling customer-centric, account-based, and omni-channel experiences across all customer touchpoints in collaboration with international teams and partners.

• Leverage internal talent and limited agency spend to launch more than 9 customer-facing websites for the business over three years. Design, develop, and launch more than 50 landing pages over six years.

• Lead digital marketer within a cross-functional launch team for the first BD Life Sciences B2C antigen test. Led testing and in-market action to grow business and impact revenue.

 

ECRION SOFTWARE; Rockville, MD                                                  2016 - 2017

Acting VP, Marketing and Communications

• Orchestrated an international marketing team, strategizing comprehensive lead generation initiatives including paid ads, organic/paid search, SEO, email marketing, and inbound marketing strategies.

• Pioneered innovative content-driven demand generation strategy and multi-channel marketing programs to propel business growth and brand recognition.

• Instituted criteria to benchmark marketing programs against industry trends on a recurring basis.

• Directed Pardot marketing automation system implementation company-wide.

 

SOCIAL SOLUTIONS GLOBAL A VISTA EQUITY COMPANY; Baltimore, MD
2014 - 2016

Director of Marketing Demand and Lead Generation

• Delivered 75% of Marketing Originated Bookings, signifying the majority of sales were initiated by leads generated by my team.

• Established criteria and developed a schema for benchmarking marketing programs against industry trends; consistently ran reports to ensure plan alignment.

• Collaborated with a cross-functional team to deploy Marketo marketing automation and Salesforce.com CRM across the organization and its acquisitions.

• Pioneered a robust demand/lead generation strategy using multi-channel marketing programs to boost business growth and improve brand visibility. Developed creative, launched assets, tested and monitored progress.

 

TENABLE NETWORK SECURITY; Columbia, MD                                    2010 - 2014

Director of Marketing Operations

• Outperformed industry standards by generating 80,000+ leads in 2013 through strategic event presence at 100 live events, promoting 45 webinars, and partnering with global publications like SC Magazine and Tech Target.

• Led Marketing Operations, strategizing, developing, planning, and executing comprehensive strategies including field marketing, online promotions, and email outreach for optimal lead generation.

• Launched comprehensive, strategic omni-channel plans that significantly fortified the company's brand positioning in the competitive global network security marketplace.

 

SYLVAN LEARNING; Baltimore, MD                                                      
2008 - 2009

Product Marketing Manager

• Conceptualized and executed successful marketing product launches, omni-channel campaigns, and lead generation strategies, including sales collateral across multiple P&Ls such as Title I, NCLB/SES, and online educational products.

• Led product marketing with tactical strategy, achieving all set goals while adapting to diverse customer and business needs.

 

WEATHERBUG; Germantown, MD                                                          2005 - 2008

Product Marketing Manager

• Boosted profits by creating and leveraging successful end-to-end marketing strategies in B2C and B2B markets.

• Initiated and implemented strategic marketing and Go-to-Market (GTM) plans, including goal setting, marketing, lead generation, and advertising initiatives.

• Led successful execution of company's subscription product, service, and e-store.

 

Prior Experience: KXRM FOX21 / KXTU UPN57, Creative Services Director; WDSI FOX61, Creative Services Director