Susan Corbin Brown

BD LIFE SCIENCES; Sparks, MD                                                          2017 - present

Associate Director Digital and Creative Services

Associate Director Omni-Channel Marketing

• Pioneered AI-powered marketing transformation by creating, training and optimizing the BD proprietary content creation AI system, to help produce personalized and account-based content at scale.

• Leverage AI-driven platforms and tools including Adobe Marketo Engage, Adobe Target and Adobe Analytics to execute and measure multi-channel campaigns, optimize customer experience, and ensure data-driven decision making across the digital landscape. Utilize advanced analytics and A/B testing methodologies to continuously optimize campaign performance and increase marketing effectiveness.

• Develop and execute innovative content marketing strategies, leveraging in-house resources to create customer-centric assets across digital and traditional channels, saving the company over $3.5M annually.

• Spearhead digital transformation within the company, launching 10+ customer-facing websites over three years, significantly expanding our digital footprint and improving search visibility in market.

• Collaborate with research and CX teams to map customer journeys and develop content strategies to enhance Search Engine Optimization and funnel conversion rates. Innovate and operationalize research-based lead management flows and pathways to help drive transformational performance in the organization.

• Drive strategy, planning, and execution of integrated multi-channel marketing campaigns for flagship product launches, partnering with global and regional teams to deliver toolkits and activation plans that align with business priorities and drive measurable impact.

ECRION SOFTWARE; Rockville, MD                                                  2016 - 2017

Acting VP, Marketing and Communications

• Orchestrated an international marketing team, strategizing comprehensive lead generation initiatives including paid ads, organic/paid search, SEO, email marketing, and inbound marketing strategies.

• Pioneered innovative content-driven demand generation strategy and multi-channel marketing programs to propel business growth and brand recognition.

• Instituted criteria to benchmark marketing programs against industry trends on a recurring basis.

• Directed Pardot marketing automation system implementation company-wide.

SOCIAL SOLUTIONS GLOBAL A VISTA EQUITY COMPANY; Baltimore, MD
2014 - 2016

Director of Marketing Demand and Lead Generation

• Delivered 75% of Marketing Originated Bookings, signifying the majority of sales were initiated by leads generated by my team.

• Established criteria and developed a schema for benchmarking marketing programs against industry trends; consistently ran reports to ensure plan alignment.

• Collaborated with a cross-functional team to deploy Marketo marketing automation and Salesforce.com CRM across the organization and its acquisitions.

• Pioneered a robust demand/lead generation strategy using multi-channel marketing programs to boost business growth and improve brand visibility. Developed creative, launched assets, tested and monitored progress.

TENABLE NETWORK SECURITY; Columbia, MD                                    2010 - 2014

Director of Marketing Operations

• Outperformed industry standards by generating 80,000+ leads in 2013 through strategic event presence at 100 live events, promoting 45 webinars, and partnering with global publications like SC Magazine and Tech Target.

• Led Marketing Operations, strategizing, developing, planning, and executing comprehensive strategies including field marketing, online promotions, and email outreach for optimal lead generation.

• Launched comprehensive, strategic omni-channel plans that significantly fortified the company's brand positioning in the competitive global network security marketplace.

SYLVAN LEARNING; Baltimore, MD                                                      
2008 - 2009

Product Marketing Manager

• Conceptualized and executed successful marketing product launches, omni-channel campaigns, and lead generation strategies, including sales collateral across multiple P&Ls such as Title I, NCLB/SES, and online educational products.

• Led product marketing with tactical strategy, achieving all set goals while adapting to diverse customer and business needs.

WEATHERBUG; Germantown, MD                                                          2005 - 2008

Product Marketing Manager

• Boosted profits by creating and leveraging successful end-to-end marketing strategies in B2C and B2B markets.

• Initiated and implemented strategic marketing and Go-to-Market (GTM) plans, including goal setting, marketing, lead generation, and advertising initiatives.

• Led successful execution of company's subscription product, service, and e-store.

Prior Experience: KXRM FOX21 / KXTU UPN57, Creative Services Director; WDSI FOX61, Creative Services Director